Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$10.77
Brand Spend per Basket
18.4 %
Median Share of Basket Spend
$58.59
Median Total Basket Spend
Demographics
Who is shopping for Tide and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
113
|
25-34 |
101
|
35-44 |
99
|
45-54 |
102
|
55-64 |
94
|
Over 65 |
103
|
African American |
120
|
Asian |
145
|
Caucasian |
90
|
Hispanic |
137
|
Under $20k |
105
|
$20k-40k |
98
|
$40k-60k |
100
|
$60k-80k |
95
|
$80k-100k |
97
|
$100k-125k |
102
|
Over $125k |
105
|
No College |
105
|
College |
98
|
Adv. Degree |
102
|
Has Kids |
103
|
No Kids |
97
|
Brand Affinity
What other brands are Tide shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Downy | 19.7x |
Dawn | 7.7x |
Bounty | 6.6x |
Clorox | 6.5x |
Channels Shopped
Where are Tide shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
156
|
Dollar |
122
|
Drug |
225
|
Food |
90
|
Gas & Convenience |
8
|
Mass |
80
|
Basket Size
When Tide is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
15
|
Express Lane (3-10 Items) |
79
|
Fill Up (11-20 Items) |
198
|
Pantry Stocking (21+ Items) |
407
|
Time of Day
When do Tide shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 19% |
Afternoon | 36% |
Evening | 25% |
Late | 5% |