Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$10.77
Brand Spend per Basket
18.4 %
Median Share of Basket Spend
$58.59
Median Total Basket Spend
Demographics
Who is shopping for Tide and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
113
|
| 25-34 |
101
|
| 35-44 |
99
|
| 45-54 |
102
|
| 55-64 |
94
|
| Over 65 |
103
|
| African American |
120
|
| Asian |
145
|
| Caucasian |
90
|
| Hispanic |
137
|
| Under $20k |
105
|
| $20k-40k |
98
|
| $40k-60k |
100
|
| $60k-80k |
95
|
| $80k-100k |
97
|
| $100k-125k |
102
|
| Over $125k |
105
|
| No College |
105
|
| College |
98
|
| Adv. Degree |
102
|
| Has Kids |
103
|
| No Kids |
97
|
Brand Affinity
What other brands are Tide shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Downy | 19.7x |
| Dawn | 7.7x |
| Bounty | 6.6x |
| Clorox | 6.5x |
Channels Shopped
Where are Tide shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
1
|
| Club |
156
|
| Dollar |
122
|
| Drug |
225
|
| Food |
90
|
| Gas & Convenience |
8
|
| Mass |
80
|
Basket Size
When Tide is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
15
|
| Express Lane (3-10 Items) |
79
|
| Fill Up (11-20 Items) |
198
|
| Pantry Stocking (21+ Items) |
407
|
Time of Day
When do Tide shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 19% |
| Afternoon | 36% |
| Evening | 25% |
| Late | 5% |