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Trolli
Numerator Brand Snapshot
See also:   Skittles | Life Savers | Twizzlers | Kit Kat
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$1.74
Brand Spend per Basket
8.1 %
Median Share of Basket Spend
$21.55
Median Total Basket Spend
Demographics
Who is shopping for Trolli and what are they like?
DEMOGRAPHIC INDEX
Under 24 183
25-34 131
35-44 105
45-54 94
55-64 74
Over 65 45
African American 156
Asian 108
Caucasian 92
Hispanic 125
Under $20k 127
$20k-40k 114
$40k-60k 102
$60k-80k 97
$80k-100k 91
$100k-125k 86
Over $125k 84
No College 107
College 101
Adv. Degree 88
Has Kids 115
No Kids 82
Brand Affinity
What other brands are Trolli shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Skittles 14.0x
Life Savers 7.3x
Twizzlers 6.3x
Kit Kat 5.4x
Channels Shopped
Where are Trolli shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 39
Dollar 437
Drug 421
Food 54
Gas & Convenience 293
Mass 87
Basket Size
When Trolli is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 26
Express Lane (3-10 Items) 109
Fill Up (11-20 Items) 178
Pantry Stocking (21+ Items) 261
Time of Day
When do Trolli shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 14%
Afternoon 33%
Evening 31%
Late 8%