Get in Touch
Twix
Numerator Brand Snapshot
See also:   Snickers | Kit Kat | Skittles | Reese's
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$1.44
Brand Spend per Basket
6.8 %
Median Share of Basket Spend
$21.31
Median Total Basket Spend
Demographics
Who is shopping for Twix and what are they like?
DEMOGRAPHIC INDEX
Under 24 109
25-34 95
35-44 106
45-54 112
55-64 82
Over 65 74
African American 123
Asian 90
Caucasian 99
Hispanic 98
Under $20k 111
$20k-40k 105
$40k-60k 105
$60k-80k 99
$80k-100k 101
$100k-125k 96
Over $125k 84
No College 102
College 101
Adv. Degree 94
Has Kids 106
No Kids 93
Brand Affinity
What other brands are Twix shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Snickers 23.2x
Kit Kat 14.9x
Skittles 8.4x
Reese's 7.4x
Channels Shopped
Where are Twix shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 72
Dollar 321
Drug 245
Food 73
Gas & Convenience 315
Mass 90
Basket Size
When Twix is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 16
Express Lane (3-10 Items) 106
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 299
Time of Day
When do Twix shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 16%
Afternoon 34%
Evening 28%
Late 7%