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Weight Watchers
Numerator Brand Snapshot
See also:   Dannon | V8 | Arnold | Healthy Choice
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$4.39
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$67.64
Median Total Basket Spend
Demographics
Who is shopping for Weight Watchers and what are they like?
DEMOGRAPHIC INDEX
Under 24 57
25-34 71
35-44 82
45-54 99
55-64 132
Over 65 220
African American 51
Asian 64
Caucasian 111
Hispanic 72
Under $20k 66
$20k-40k 81
$40k-60k 94
$60k-80k 107
$80k-100k 106
$100k-125k 123
Over $125k 122
No College 87
College 98
Adv. Degree 120
Has Kids 80
No Kids 124
Brand Affinity
What other brands are Weight Watchers shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Dannon 5.1x
V8 4.8x
Arnold 4.7x
Healthy Choice 4.2x
Channels Shopped
Where are Weight Watchers shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 38
Club 73
Dollar 12
Drug 9
Food 192
Gas & Convenience 26
Mass 61
Basket Size
When Weight Watchers is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 7
Express Lane (3-10 Items) 52
Fill Up (11-20 Items) 195
Pantry Stocking (21+ Items) 560
Time of Day
When do Weight Watchers shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 18%
Afternoon 37%
Evening 27%
Late 5%