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White Claw
Numerator Brand Snapshot
See also:   La Croix | Sabra | Marzetti | Ortega
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$12.99
Brand Spend per Basket
25.0 %
Median Share of Basket Spend
$52.01
Median Total Basket Spend
Demographics
Who is shopping for White Claw and what are they like?
DEMOGRAPHIC INDEX
Under 24 121
25-34 145
35-44 123
45-54 75
55-64 63
Over 65 36
African American 16
Asian 33
Caucasian 123
Hispanic 28
Under $20k 39
$20k-40k 89
$40k-60k 83
$60k-80k 106
$80k-100k 95
$100k-125k 120
Over $125k 157
No College 66
College 103
Adv. Degree 124
Has Kids 93
No Kids 108
Brand Affinity
What other brands are White Claw shoppers buying most often?
TOP PARENT BRANDS AFFINITY
La Croix 11.9x
Sabra 7.5x
Marzetti 5.7x
Ortega 5.6x
Channels Shopped
Where are White Claw shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 6
Dollar 1
Drug 40
Food 194
Gas & Convenience 177
Mass 70
Basket Size
When White Claw is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 38
Express Lane (3-10 Items) 94
Fill Up (11-20 Items) 161
Pantry Stocking (21+ Items) 296
Time of Day
When do White Claw shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 10%
Noon 16%
Afternoon 38%
Evening 31%
Late 5%