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Wish-Bone
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$2.19
Brand Spend per Basket
4.1 %
Median Share of Basket Spend
$54.04
Median Total Basket Spend
Demographics
Who is shopping for Wish-Bone and what are they like?
DEMOGRAPHIC INDEX
Under 24 72
25-34 92
35-44 93
45-54 103
55-64 114
Over 65 119
African American 138
Asian 63
Caucasian 101
Hispanic 92
Under $20k 97
$20k-40k 102
$40k-60k 103
$60k-80k 102
$80k-100k 103
$100k-125k 99
Over $125k 91
No College 111
College 99
Adv. Degree 94
Has Kids 95
No Kids 107
Brand Affinity
What other brands are Wish-Bone shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ronzoni 5.2x
Vlasic 4.5x
Ken's Steak House 4.3x
Hellmann's 3.9x
Channels Shopped
Where are Wish-Bone shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 227
Club 25
Dollar 40
Drug 11
Food 195
Gas & Convenience 12
Mass 68
Basket Size
When Wish-Bone is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 45
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 611
Time of Day
When do Wish-Bone shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 36%
Evening 26%
Late 5%