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A Dong Supermarket
Numerator Retailer Snapshot
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70.5
Purchase Cycle (days)
11.1
Avg Basket Size (units)
$39.16
Avg Basket Size ($)
Demographics
Who is shopping at A Dong Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 826
25-34 131
35-44 113
45-54 69
55-64 37
Over 65 51
African American 16
Asian 1212
Caucasian 6
Hispanic 28
Under $20k 189
$20k-40k 132
$40k-60k 49
$60k-80k 168
$80k-100k 64
$100k-125k 20
Over $125k 82
No College 125
College 109
Adv. Degree 41
Has Kids 74
No Kids 130
Basket Size
When shopping at A Dong Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 34
Express Lane (3-10 Items) 136
Fill Up (11-20 Items) 248
Pantry Stocking (21+ Items) 144
Day of Week
What day of the week are shoppers visiting A Dong Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 10%
Tuesday 12%
Wednesday 10%
Thursday 10%
Friday 18%
Saturday 19%
Sunday 22%
Channel Affinity
What other retail channels do A Dong Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Club 4.5x
Food 2.3x
Drug 1.4x
Casual Dining 1.2x
Retailer Affinity
What other specific retailers do A Dong Supermarket shoppers visit?
TOP RETAILERS AFFINITY
My Thuan Supermarket 423.5x
ABC Supermarket 373.7x
Saigon Supermarket 364.5x
Saigon City Marketplace 351.7x