Aldi
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
49.2
Purchase Cycle (days)
17.3
Avg Basket Size (units)
$38.30
Avg Basket Size ($)
Demographics
Who is shopping at Aldi and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
87
|
25-34 |
108
|
35-44 |
101
|
45-54 |
95
|
55-64 |
98
|
Over 65 |
103
|
African American |
83
|
Asian |
47
|
Caucasian |
111
|
Hispanic |
71
|
Under $20k |
82
|
$20k-40k |
98
|
$40k-60k |
109
|
$60k-80k |
119
|
$80k-100k |
112
|
$100k-125k |
104
|
Over $125k |
73
|
No College |
87
|
College |
102
|
Adv. Degree |
106
|
Has Kids |
106
|
No Kids |
93
|
Basket Size
When shopping at Aldi, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
20
|
Express Lane (3-10 Items) |
98
|
Fill Up (11-20 Items) |
249
|
Pantry Stocking (21+ Items) |
402
|
Day of Week
What day of the week are shoppers visiting Aldi?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 13% |
Tuesday | 11% |
Wednesday | 13% |
Thursday | 12% |
Friday | 16% |
Saturday | 19% |
Sunday | 17% |
Channel Affinity
What other retail channels do Aldi shoppers visit?
TOP CHANNELS | AFFINITY |
Food | 1.6x |
Dollar | 1.4x |
Liquor | 1.3x |
Club | 1.3x |
Retailer Affinity
What other specific retailers do Aldi shoppers visit?
TOP RETAILERS | AFFINITY |
Fricks Market | 2.6x |
DEL RANCHO MARKET | 2.6x |
Charlie's County Market | 2.6x |
Larry's Supermarket | 2.6x |