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Aldi
Numerator Retailer Snapshot
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49.2
Purchase Cycle (days)
17.3
Avg Basket Size (units)
$38.30
Avg Basket Size ($)
Demographics
Who is shopping at Aldi and what are they like?
DEMOGRAPHIC INDEX
Under 24 87
25-34 108
35-44 101
45-54 95
55-64 98
Over 65 103
African American 83
Asian 47
Caucasian 111
Hispanic 71
Under $20k 82
$20k-40k 98
$40k-60k 109
$60k-80k 119
$80k-100k 112
$100k-125k 104
Over $125k 73
No College 87
College 102
Adv. Degree 106
Has Kids 106
No Kids 93
Basket Size
When shopping at Aldi, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 20
Express Lane (3-10 Items) 98
Fill Up (11-20 Items) 249
Pantry Stocking (21+ Items) 402
Day of Week
What day of the week are shoppers visiting Aldi?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 11%
Wednesday 13%
Thursday 12%
Friday 16%
Saturday 19%
Sunday 17%
Channel Affinity
What other retail channels do Aldi shoppers visit?
TOP CHANNELS AFFINITY
Food 1.6x
Dollar 1.4x
Liquor 1.3x
Club 1.3x
Retailer Affinity
What other specific retailers do Aldi shoppers visit?
TOP RETAILERS AFFINITY
Fricks Market 2.6x
DEL RANCHO MARKET 2.6x
Charlie's County Market 2.6x
Larry's Supermarket 2.6x