Aldi
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
49.2
Purchase Cycle (days)
17.3
Avg Basket Size (units)
$38.30
Avg Basket Size ($)
Demographics
Who is shopping at Aldi and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
87
|
| 25-34 |
108
|
| 35-44 |
101
|
| 45-54 |
95
|
| 55-64 |
98
|
| Over 65 |
103
|
| African American |
83
|
| Asian |
47
|
| Caucasian |
111
|
| Hispanic |
71
|
| Under $20k |
82
|
| $20k-40k |
98
|
| $40k-60k |
109
|
| $60k-80k |
119
|
| $80k-100k |
112
|
| $100k-125k |
104
|
| Over $125k |
73
|
| No College |
87
|
| College |
102
|
| Adv. Degree |
106
|
| Has Kids |
106
|
| No Kids |
93
|
Basket Size
When shopping at Aldi, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
20
|
| Express Lane (3-10 Items) |
98
|
| Fill Up (11-20 Items) |
249
|
| Pantry Stocking (21+ Items) |
402
|
Day of Week
What day of the week are shoppers visiting Aldi?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 13% |
| Tuesday | 11% |
| Wednesday | 13% |
| Thursday | 12% |
| Friday | 16% |
| Saturday | 19% |
| Sunday | 17% |
Channel Affinity
What other retail channels do Aldi shoppers visit?
| TOP CHANNELS | AFFINITY |
| Food | 1.6x |
| Dollar | 1.4x |
| Liquor | 1.3x |
| Club | 1.3x |
Retailer Affinity
What other specific retailers do Aldi shoppers visit?
| TOP RETAILERS | AFFINITY |
| Fricks Market | 2.6x |
| DEL RANCHO MARKET | 2.6x |
| Charlie's County Market | 2.6x |
| Larry's Supermarket | 2.6x |