Broward
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
95.5
Purchase Cycle (days)
7.6
Avg Basket Size (units)
$32.70
Avg Basket Size ($)
Demographics
Who is shopping at Broward and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
246
|
| 25-34 |
85
|
| 35-44 |
92
|
| 45-54 |
99
|
| 55-64 |
152
|
| Over 65 |
17
|
| African American |
661
|
| Asian |
87
|
| Caucasian |
22
|
| Hispanic |
173
|
| Under $20k |
156
|
| $20k-40k |
182
|
| $40k-60k |
164
|
| $60k-80k |
65
|
| $80k-100k |
31
|
| $100k-125k |
32
|
| Over $125k |
22
|
| No College |
115
|
| College |
104
|
| Adv. Degree |
70
|
| Has Kids |
97
|
| No Kids |
104
|
Basket Size
When shopping at Broward, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
72
|
| Express Lane (3-10 Items) |
125
|
| Fill Up (11-20 Items) |
152
|
| Pantry Stocking (21+ Items) |
90
|
Day of Week
What day of the week are shoppers visiting Broward?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 9% |
| Tuesday | 9% |
| Wednesday | 11% |
| Thursday | 11% |
| Friday | 13% |
| Saturday | 30% |
| Sunday | 17% |
Channel Affinity
What other retail channels do Broward shoppers visit?
| TOP CHANNELS | AFFINITY |
| Beauty | 2.1x |
| Drug | 1.9x |
| Food | 1.6x |
| Casual Dining | 1.6x |
Retailer Affinity
What other specific retailers do Broward shoppers visit?
| TOP RETAILERS | AFFINITY |
| Penn Dutch Food Center | 125.1x |
| Doris Italian American Market | 87.0x |
| Elegant Beauty Supplies | 74.7x |
| Supermercados Bodegon | 54.6x |