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Bulk Nation
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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72.3
Purchase Cycle (days)
4.8
Avg Basket Size (units)
$18.86
Avg Basket Size ($)
Demographics
Who is shopping at Bulk Nation and what are they like?
DEMOGRAPHIC INDEX
Under 24 39
25-34 48
35-44 60
45-54 83
55-64 145
Over 65 433
African American 40
Asian 21
Caucasian 112
Hispanic 85
Under $20k 92
$20k-40k 105
$40k-60k 125
$60k-80k 114
$80k-100k 85
$100k-125k 68
Over $125k 91
No College 96
College 110
Adv. Degree 68
Has Kids 62
No Kids 144
Basket Size
When shopping at Bulk Nation, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 62
Express Lane (3-10 Items) 180
Fill Up (11-20 Items) 68
Pantry Stocking (21+ Items) 8
Day of Week
What day of the week are shoppers visiting Bulk Nation?
DAY OF WEEK SHARE OF TRIPS
Monday 7%
Tuesday 13%
Wednesday 11%
Thursday 9%
Friday 16%
Saturday 24%
Sunday 21%
Channel Affinity
What other retail channels do Bulk Nation shoppers visit?
TOP CHANNELS AFFINITY
Health 2.0x
Beauty 1.7x
Club 1.6x
Food 1.5x
Retailer Affinity
What other specific retailers do Bulk Nation shoppers visit?
TOP RETAILERS AFFINITY
Freshfields Farm 33.4x
MD Oriental Market 31.4x
United Natural Foods Inc. 28.7x
Thrifty Specialty Produce 26.9x