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Chipotle
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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79.9
Purchase Cycle (days)
2.4
Avg Basket Size (units)
$13.74
Avg Basket Size ($)
Demographics
Who is shopping at Chipotle and what are they like?
DEMOGRAPHIC INDEX
Under 24 189
25-34 146
35-44 108
45-54 92
55-64 60
Over 65 38
African American 160
Asian 144
Caucasian 85
Hispanic 138
Under $20k 88
$20k-40k 87
$40k-60k 98
$60k-80k 99
$80k-100k 101
$100k-125k 110
Over $125k 121
No College 67
College 103
Adv. Degree 123
Has Kids 102
No Kids 98
Day of Week
What day of the week are shoppers visiting Chipotle?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 14%
Wednesday 14%
Thursday 14%
Friday 17%
Saturday 16%
Sunday 13%
Channel Affinity
What other retail channels do Chipotle shoppers visit?
TOP CHANNELS AFFINITY
Casual Dining 2.2x
Fast Food 2.1x
Health 1.9x
Beauty 1.8x
Retailer Affinity
What other specific retailers do Chipotle shoppers visit?
TOP RETAILERS AFFINITY
Loma Linda Market 3.8x
Menomonie Market 3.8x
HarvesTime Foods 3.7x
Pinny Food Center 3.6x