Costco
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
43.5
Purchase Cycle (days)
8.1
Avg Basket Size (units)
$91.22
Avg Basket Size ($)
Demographics
Who is shopping at Costco and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
87
|
| 25-34 |
101
|
| 35-44 |
106
|
| 45-54 |
99
|
| 55-64 |
86
|
| Over 65 |
112
|
| African American |
42
|
| Asian |
288
|
| Caucasian |
81
|
| Hispanic |
126
|
| Under $20k |
78
|
| $20k-40k |
66
|
| $40k-60k |
82
|
| $60k-80k |
96
|
| $80k-100k |
108
|
| $100k-125k |
126
|
| Over $125k |
159
|
| No College |
70
|
| College |
101
|
| Adv. Degree |
128
|
| Has Kids |
108
|
| No Kids |
91
|
Basket Size
When shopping at Costco, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
55
|
| Express Lane (3-10 Items) |
132
|
| Fill Up (11-20 Items) |
199
|
| Pantry Stocking (21+ Items) |
98
|
Day of Week
What day of the week are shoppers visiting Costco?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 12% |
| Tuesday | 12% |
| Wednesday | 12% |
| Thursday | 13% |
| Friday | 16% |
| Saturday | 19% |
| Sunday | 17% |
Channel Affinity
What other retail channels do Costco shoppers visit?
| TOP CHANNELS | AFFINITY |
| Club | 4.3x |
| Casual Dining | 1.6x |
| Food | 1.5x |
| Health | 1.4x |
Retailer Affinity
What other specific retailers do Costco shoppers visit?
| TOP RETAILERS | AFFINITY |
| Dong Hing | 2.5x |
| Arcadia Supermarket | 2.5x |
| Saigon Supermarket | 2.5x |
| New India Bazar | 2.5x |