Costco
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
43.5
Purchase Cycle (days)
8.1
Avg Basket Size (units)
$91.22
Avg Basket Size ($)
Demographics
Who is shopping at Costco and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
87
|
25-34 |
101
|
35-44 |
106
|
45-54 |
99
|
55-64 |
86
|
Over 65 |
112
|
African American |
42
|
Asian |
288
|
Caucasian |
81
|
Hispanic |
126
|
Under $20k |
78
|
$20k-40k |
66
|
$40k-60k |
82
|
$60k-80k |
96
|
$80k-100k |
108
|
$100k-125k |
126
|
Over $125k |
159
|
No College |
70
|
College |
101
|
Adv. Degree |
128
|
Has Kids |
108
|
No Kids |
91
|
Basket Size
When shopping at Costco, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
55
|
Express Lane (3-10 Items) |
132
|
Fill Up (11-20 Items) |
199
|
Pantry Stocking (21+ Items) |
98
|
Day of Week
What day of the week are shoppers visiting Costco?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 12% |
Tuesday | 12% |
Wednesday | 12% |
Thursday | 13% |
Friday | 16% |
Saturday | 19% |
Sunday | 17% |
Channel Affinity
What other retail channels do Costco shoppers visit?
TOP CHANNELS | AFFINITY |
Club | 4.3x |
Casual Dining | 1.6x |
Food | 1.5x |
Health | 1.4x |
Retailer Affinity
What other specific retailers do Costco shoppers visit?
TOP RETAILERS | AFFINITY |
Dong Hing | 2.5x |
Arcadia Supermarket | 2.5x |
Saigon Supermarket | 2.5x |
New India Bazar | 2.5x |