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CVS
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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57.7
Purchase Cycle (days)
4.2
Avg Basket Size (units)
$18.00
Avg Basket Size ($)
Demographics
Who is shopping at CVS and what are they like?
DEMOGRAPHIC INDEX
Under 24 81
25-34 93
35-44 100
45-54 101
55-64 101
Over 65 120
African American 120
Asian 126
Caucasian 94
Hispanic 110
Under $20k 93
$20k-40k 90
$40k-60k 97
$60k-80k 96
$80k-100k 100
$100k-125k 106
Over $125k 120
No College 89
College 99
Adv. Degree 115
Has Kids 94
No Kids 107
Basket Size
When shopping at CVS, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 102
Express Lane (3-10 Items) 128
Fill Up (11-20 Items) 55
Pantry Stocking (21+ Items) 16
Day of Week
What day of the week are shoppers visiting CVS?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 14%
Wednesday 14%
Thursday 14%
Friday 16%
Saturday 15%
Sunday 14%
Channel Affinity
What other retail channels do CVS shoppers visit?
TOP CHANNELS AFFINITY
Drug 3.1x
Food 1.4x
Health 1.4x
Liquor 1.3x
Retailer Affinity
What other specific retailers do CVS shoppers visit?
TOP RETAILERS AFFINITY
Russo's 1.8x
Oak Ridge Market 1.7x
Arcadia Supermarket 1.7x
KTA Superstores 1.7x