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Del Mar Supermarket
Numerator Retailer Snapshot
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68.3
Purchase Cycle (days)
8
Avg Basket Size (units)
$29.27
Avg Basket Size ($)
Demographics
Who is shopping at Del Mar Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 567
25-34 161
35-44 138
45-54 28
55-64 63
Over 65 16
African American 1
Asian 1268
Caucasian 1
Hispanic 27
Under $20k 141
$20k-40k 132
$40k-60k 100
$60k-80k 172
$80k-100k 40
$100k-125k 73
Over $125k 28
No College 198
College 90
Adv. Degree 32
Has Kids 48
No Kids 160
Basket Size
When shopping at Del Mar Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 50
Express Lane (3-10 Items) 139
Fill Up (11-20 Items) 202
Pantry Stocking (21+ Items) 91
Day of Week
What day of the week are shoppers visiting Del Mar Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 11%
Tuesday 10%
Wednesday 11%
Thursday 12%
Friday 16%
Saturday 19%
Sunday 21%
Channel Affinity
What other retail channels do Del Mar Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Food 2.6x
Health 2.4x
Club 2.2x
Casual Dining 1.6x
Retailer Affinity
What other specific retailers do Del Mar Supermarket shoppers visit?
TOP RETAILERS AFFINITY
Rosemead Supermarket 597.6x
The Square Market 495.7x
Hawaii Super Market 480.5x
Valley Supermarket 475.5x