Dollar General
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
57.4
Purchase Cycle (days)
6.5
Avg Basket Size (units)
$16.83
Avg Basket Size ($)
Demographics
Who is shopping at Dollar General and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
105
|
| 25-34 |
82
|
| 35-44 |
91
|
| 45-54 |
115
|
| 55-64 |
114
|
| Over 65 |
95
|
| African American |
143
|
| Asian |
19
|
| Caucasian |
110
|
| Hispanic |
63
|
| Under $20k |
167
|
| $20k-40k |
145
|
| $40k-60k |
112
|
| $60k-80k |
93
|
| $80k-100k |
73
|
| $100k-125k |
59
|
| Over $125k |
40
|
| No College |
153
|
| College |
95
|
| Adv. Degree |
60
|
| Has Kids |
98
|
| No Kids |
102
|
Basket Size
When shopping at Dollar General, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
62
|
| Express Lane (3-10 Items) |
153
|
| Fill Up (11-20 Items) |
124
|
| Pantry Stocking (21+ Items) |
56
|
Day of Week
What day of the week are shoppers visiting Dollar General?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 13% |
| Tuesday | 13% |
| Wednesday | 13% |
| Thursday | 13% |
| Friday | 15% |
| Saturday | 21% |
| Sunday | 14% |
Channel Affinity
What other retail channels do Dollar General shoppers visit?
| TOP CHANNELS | AFFINITY |
| Dollar | 3.9x |
| Gas & Convenience | 1.6x |
| Fast Food | 1.4x |
| Mass | 1.3x |
Retailer Affinity
What other specific retailers do Dollar General shoppers visit?
| TOP RETAILERS | AFFINITY |
| Super Dollar Discount Foods | 2.0x |
| Bloss Holiday Market | 1.9x |
| Fricks Market | 1.9x |
| Hamrick's | 1.9x |