Dollar General
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
57.4
Purchase Cycle (days)
6.5
Avg Basket Size (units)
$16.83
Avg Basket Size ($)
Demographics
Who is shopping at Dollar General and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
105
|
25-34 |
82
|
35-44 |
91
|
45-54 |
115
|
55-64 |
114
|
Over 65 |
95
|
African American |
143
|
Asian |
19
|
Caucasian |
110
|
Hispanic |
63
|
Under $20k |
167
|
$20k-40k |
145
|
$40k-60k |
112
|
$60k-80k |
93
|
$80k-100k |
73
|
$100k-125k |
59
|
Over $125k |
40
|
No College |
153
|
College |
95
|
Adv. Degree |
60
|
Has Kids |
98
|
No Kids |
102
|
Basket Size
When shopping at Dollar General, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
62
|
Express Lane (3-10 Items) |
153
|
Fill Up (11-20 Items) |
124
|
Pantry Stocking (21+ Items) |
56
|
Day of Week
What day of the week are shoppers visiting Dollar General?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 13% |
Tuesday | 13% |
Wednesday | 13% |
Thursday | 13% |
Friday | 15% |
Saturday | 21% |
Sunday | 14% |
Channel Affinity
What other retail channels do Dollar General shoppers visit?
TOP CHANNELS | AFFINITY |
Dollar | 3.9x |
Gas & Convenience | 1.6x |
Fast Food | 1.4x |
Mass | 1.3x |
Retailer Affinity
What other specific retailers do Dollar General shoppers visit?
TOP RETAILERS | AFFINITY |
Super Dollar Discount Foods | 2.0x |
Bloss Holiday Market | 1.9x |
Fricks Market | 1.9x |
Hamrick's | 1.9x |