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Dollar Tree
Numerator Retailer Snapshot
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55.9
Purchase Cycle (days)
8.1
Avg Basket Size (units)
$12.14
Avg Basket Size ($)
Demographics
Who is shopping at Dollar Tree and what are they like?
DEMOGRAPHIC INDEX
Under 24 115
25-34 95
35-44 99
45-54 101
55-64 104
Over 65 99
African American 221
Asian 47
Caucasian 92
Hispanic 125
Under $20k 157
$20k-40k 136
$40k-60k 109
$60k-80k 92
$80k-100k 76
$100k-125k 67
Over $125k 55
No College 130
College 98
Adv. Degree 75
Has Kids 101
No Kids 99
Basket Size
When shopping at Dollar Tree, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 43
Express Lane (3-10 Items) 152
Fill Up (11-20 Items) 180
Pantry Stocking (21+ Items) 102
Day of Week
What day of the week are shoppers visiting Dollar Tree?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 13%
Wednesday 13%
Thursday 14%
Friday 16%
Saturday 18%
Sunday 14%
Channel Affinity
What other retail channels do Dollar Tree shoppers visit?
TOP CHANNELS AFFINITY
Dollar 2.7x
Fast Food 1.3x
Mass 1.3x
Gas & Convenience 1.3x
Retailer Affinity
What other specific retailers do Dollar Tree shoppers visit?
TOP RETAILERS AFFINITY
PJP Marketplace 1.7x
Bloss Holiday Market 1.6x
John Brooks 1.6x
Mothers Nutritional Center 1.6x