Dong Hing
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
87.8
Purchase Cycle (days)
1.9
Avg Basket Size (units)
$6.50
Avg Basket Size ($)
Demographics
Who is shopping at Dong Hing and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
131
|
| 25-34 |
224
|
| 35-44 |
139
|
| 45-54 |
6
|
| 55-64 |
48
|
| Over 65 |
71
|
| Asian |
1260
|
| Caucasian |
1
|
| Hispanic |
1
|
| Under $20k |
256
|
| $20k-40k |
112
|
| $40k-60k |
46
|
| $60k-80k |
135
|
| $80k-100k |
89
|
| $100k-125k |
34
|
| Over $125k |
62
|
| No College |
33
|
| College |
137
|
| Adv. Degree |
38
|
| Has Kids |
67
|
| No Kids |
138
|
Basket Size
When shopping at Dong Hing, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
173
|
| Express Lane (3-10 Items) |
52
|
| Fill Up (11-20 Items) |
2
|
| Pantry Stocking (21+ Items) |
1
|
Day of Week
What day of the week are shoppers visiting Dong Hing?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 12% |
| Tuesday | 12% |
| Wednesday | 18% |
| Thursday | 12% |
| Friday | 16% |
| Saturday | 12% |
| Sunday | 18% |
Channel Affinity
What other retail channels do Dong Hing shoppers visit?
| TOP CHANNELS | AFFINITY |
| Club | 2.8x |
| Food | 2.5x |
| Drug | 1.9x |
| Casual Dining | 1.2x |
Retailer Affinity
What other specific retailers do Dong Hing shoppers visit?
| TOP RETAILERS | AFFINITY |
| Fruit garden | 874.1x |
| City Supermarket | 716.6x |
| Sun's Market | 647.0x |
| Manila Mission Supermarket | 495.8x |