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Five Below
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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98.6
Purchase Cycle (days)
6.1
Avg Basket Size (units)
$23.03
Avg Basket Size ($)
Demographics
Who is shopping at Five Below and what are they like?
DEMOGRAPHIC INDEX
Under 24 114
25-34 94
35-44 124
45-54 106
55-64 67
Over 65 59
African American 141
Asian 46
Caucasian 101
Hispanic 113
Under $20k 103
$20k-40k 109
$40k-60k 99
$60k-80k 94
$80k-100k 99
$100k-125k 95
Over $125k 99
No College 106
College 101
Adv. Degree 88
Has Kids 127
No Kids 69
Basket Size
When shopping at Five Below, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 70
Express Lane (3-10 Items) 151
Fill Up (11-20 Items) 101
Pantry Stocking (21+ Items) 45
Day of Week
What day of the week are shoppers visiting Five Below?
DAY OF WEEK SHARE OF TRIPS
Monday 11%
Tuesday 11%
Wednesday 12%
Thursday 13%
Friday 17%
Saturday 23%
Sunday 14%
Channel Affinity
What other retail channels do Five Below shoppers visit?
TOP CHANNELS AFFINITY
Dollar 1.9x
Beauty 1.7x
Pet 1.6x
Liquor 1.5x
Retailer Affinity
What other specific retailers do Five Below shoppers visit?
TOP RETAILERS AFFINITY
K & R Market 3.7x
Mignosis Supermarket 3.7x
DEL RANCHO MARKET 3.6x
Fas-Trip 3.5x