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Island Deli
Numerator Retailer Snapshot
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41.8
Purchase Cycle (days)
3.7
Avg Basket Size (units)
$26.50
Avg Basket Size ($)
Demographics
Who is shopping at Island Deli and what are they like?
DEMOGRAPHIC INDEX
Under 24 12
25-34 4
35-44 22
45-54 3
55-64 570
Over 65 6
African American 2
Asian 87
Caucasian 125
Hispanic 6
Under $20k 2
$20k-40k 4
$40k-60k 34
$60k-80k 6
$80k-100k 6
$100k-125k 1
Over $125k 622
No College 31
College 147
Adv. Degree 4
Has Kids 171
No Kids 17
Basket Size
When shopping at Island Deli, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 63
Express Lane (3-10 Items) 195
Fill Up (11-20 Items) 15
Day of Week
What day of the week are shoppers visiting Island Deli?
DAY OF WEEK SHARE OF TRIPS
Monday 8%
Tuesday 11%
Wednesday 18%
Thursday 16%
Friday 16%
Saturday 18%
Sunday 14%
Channel Affinity
What other retail channels do Island Deli shoppers visit?
TOP CHANNELS AFFINITY
Gas & Convenience 5.3x
Mass 2.0x
Club 1.0x
Casual Dining 0.8x
Retailer Affinity
What other specific retailers do Island Deli shoppers visit?
TOP RETAILERS AFFINITY
Daniels Sentry Foods 670.8x
Vien Dong Iv Supermarket 126.4x
Tamura's Market 95.3x
Minit Stop Puainako 94.9x