Kmart
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
82.8
Purchase Cycle (days)
4.7
Avg Basket Size (units)
$37.00
Avg Basket Size ($)
Demographics
Who is shopping at Kmart and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
84
|
25-34 |
96
|
35-44 |
99
|
45-54 |
97
|
55-64 |
112
|
Over 65 |
102
|
African American |
123
|
Asian |
70
|
Caucasian |
98
|
Hispanic |
125
|
Under $20k |
129
|
$20k-40k |
118
|
$40k-60k |
112
|
$60k-80k |
100
|
$80k-100k |
92
|
$100k-125k |
77
|
Over $125k |
65
|
No College |
136
|
College |
97
|
Adv. Degree |
73
|
Has Kids |
104
|
No Kids |
96
|
Basket Size
When shopping at Kmart, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
92
|
Express Lane (3-10 Items) |
130
|
Fill Up (11-20 Items) |
80
|
Pantry Stocking (21+ Items) |
36
|
Day of Week
What day of the week are shoppers visiting Kmart?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 12% |
Tuesday | 12% |
Wednesday | 12% |
Thursday | 13% |
Friday | 16% |
Saturday | 19% |
Sunday | 14% |
Channel Affinity
What other retail channels do Kmart shoppers visit?
TOP CHANNELS | AFFINITY |
Drug | 1.7x |
Dollar | 1.6x |
Mass | 1.4x |
Food | 1.3x |
Retailer Affinity
What other specific retailers do Kmart shoppers visit?
TOP RETAILERS | AFFINITY |
On Broadway Liquor | 2.4x |
Mr. Special | 2.4x |
Supermarket Foods | 2.4x |
Shima's Supermarket | 2.4x |