Kmart
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
82.8
Purchase Cycle (days)
4.7
Avg Basket Size (units)
$37.00
Avg Basket Size ($)
Demographics
Who is shopping at Kmart and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
84
|
| 25-34 |
96
|
| 35-44 |
99
|
| 45-54 |
97
|
| 55-64 |
112
|
| Over 65 |
102
|
| African American |
123
|
| Asian |
70
|
| Caucasian |
98
|
| Hispanic |
125
|
| Under $20k |
129
|
| $20k-40k |
118
|
| $40k-60k |
112
|
| $60k-80k |
100
|
| $80k-100k |
92
|
| $100k-125k |
77
|
| Over $125k |
65
|
| No College |
136
|
| College |
97
|
| Adv. Degree |
73
|
| Has Kids |
104
|
| No Kids |
96
|
Basket Size
When shopping at Kmart, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
92
|
| Express Lane (3-10 Items) |
130
|
| Fill Up (11-20 Items) |
80
|
| Pantry Stocking (21+ Items) |
36
|
Day of Week
What day of the week are shoppers visiting Kmart?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 12% |
| Tuesday | 12% |
| Wednesday | 12% |
| Thursday | 13% |
| Friday | 16% |
| Saturday | 19% |
| Sunday | 14% |
Channel Affinity
What other retail channels do Kmart shoppers visit?
| TOP CHANNELS | AFFINITY |
| Drug | 1.7x |
| Dollar | 1.6x |
| Mass | 1.4x |
| Food | 1.3x |
Retailer Affinity
What other specific retailers do Kmart shoppers visit?
| TOP RETAILERS | AFFINITY |
| On Broadway Liquor | 2.4x |
| Mr. Special | 2.4x |
| Supermarket Foods | 2.4x |
| Shima's Supermarket | 2.4x |