Get in Touch
McDonald's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
45.2
Purchase Cycle (days)
3.1
Avg Basket Size (units)
$7.79
Avg Basket Size ($)
Demographics
Who is shopping at McDonald's and what are they like?
DEMOGRAPHIC INDEX
Under 24 122
25-34 94
35-44 100
45-54 106
55-64 97
Over 65 94
African American 128
Asian 80
Caucasian 95
Hispanic 140
Under $20k 129
$20k-40k 119
$40k-60k 107
$60k-80k 96
$80k-100k 92
$100k-125k 83
Over $125k 70
No College 122
College 100
Adv. Degree 77
Has Kids 109
No Kids 90
Day of Week
What day of the week are shoppers visiting McDonald's ?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 13%
Wednesday 13%
Thursday 14%
Friday 17%
Saturday 17%
Sunday 14%
Channel Affinity
What other retail channels do McDonald's shoppers visit?
TOP CHANNELS AFFINITY
Fast Food 2.5x
Casual Dining 1.6x
Gas & Convenience 1.6x
Dollar 1.4x
Retailer Affinity
What other specific retailers do McDonald's shoppers visit?
TOP RETAILERS AFFINITY
Mr. Special 1.7x
PJP Marketplace 1.7x
Bloss Holiday Market 1.6x
Mothers Nutritional Center 1.6x