Ming's Supermarket
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
65.0
Purchase Cycle (days)
8.3
Avg Basket Size (units)
$30.38
Avg Basket Size ($)
Demographics
Who is shopping at Ming's Supermarket and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
68
|
| 25-34 |
163
|
| 35-44 |
182
|
| 45-54 |
12
|
| 55-64 |
58
|
| Over 65 |
4
|
| African American |
0
|
| Asian |
1090
|
| Caucasian |
2
|
| Hispanic |
26
|
| Under $20k |
84
|
| $20k-40k |
156
|
| $40k-60k |
109
|
| $60k-80k |
166
|
| $80k-100k |
8
|
| $100k-125k |
4
|
| Over $125k |
115
|
| No College |
106
|
| College |
96
|
| Adv. Degree |
108
|
| Has Kids |
99
|
| No Kids |
101
|
Basket Size
When shopping at Ming's Supermarket, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
60
|
| Express Lane (3-10 Items) |
147
|
| Fill Up (11-20 Items) |
143
|
| Pantry Stocking (21+ Items) |
73
|
Day of Week
What day of the week are shoppers visiting Ming's Supermarket?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 7% |
| Tuesday | 7% |
| Wednesday | 9% |
| Thursday | 9% |
| Friday | 7% |
| Saturday | 33% |
| Sunday | 28% |
Channel Affinity
What other retail channels do Ming's Supermarket shoppers visit?
| TOP CHANNELS | AFFINITY |
| Food | 3.0x |
| Drug | 2.6x |
| Club | 1.0x |
| Gas & Convenience | 0.6x |
Retailer Affinity
What other specific retailers do Ming's Supermarket shoppers visit?
| TOP RETAILERS | AFFINITY |
| G Mart Supermarket | 1772.9x |
| C-Mart Supermarket | 1119.9x |
| Russo's | 843.0x |
| Kam Man Food | 420.2x |