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Mr. Special
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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40.9
Purchase Cycle (days)
13.4
Avg Basket Size (units)
$31.06
Avg Basket Size ($)
Demographics
Who is shopping at Mr. Special and what are they like?
DEMOGRAPHIC INDEX
Under 24 64
25-34 177
35-44 48
45-54 169
55-64 32
Over 65 7
African American 79
Asian 0
Caucasian 12
Hispanic 970
Under $20k 515
$20k-40k 120
$40k-60k 32
$60k-80k 60
$80k-100k 11
$100k-125k 2
Over $125k 47
No College 56
College 126
Adv. Degree 54
Has Kids 62
No Kids 144
Basket Size
When shopping at Mr. Special, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 41
Express Lane (3-10 Items) 119
Fill Up (11-20 Items) 202
Pantry Stocking (21+ Items) 241
Day of Week
What day of the week are shoppers visiting Mr. Special?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 14%
Wednesday 14%
Thursday 13%
Friday 13%
Saturday 23%
Sunday 10%
Channel Affinity
What other retail channels do Mr. Special shoppers visit?
TOP CHANNELS AFFINITY
Drug 4.2x
Health 2.1x
Pet 1.8x
Casual Dining 1.6x
Retailer Affinity
What other specific retailers do Mr. Special shoppers visit?
TOP RETAILERS AFFINITY
Capri 493.7x
Econo 483.2x
El Meson Sandwiches 447.5x
Allways 99 426.0x