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Nutrition Smart
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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84.9
Purchase Cycle (days)
6
Avg Basket Size (units)
$31.11
Avg Basket Size ($)
Demographics
Who is shopping at Nutrition Smart and what are they like?
DEMOGRAPHIC INDEX
Under 24 10
25-34 87
35-44 70
45-54 139
55-64 120
Over 65 90
African American 198
Asian 28
Caucasian 87
Hispanic 227
Under $20k 68
$20k-40k 117
$40k-60k 134
$60k-80k 66
$80k-100k 68
$100k-125k 69
Over $125k 144
No College 96
College 89
Adv. Degree 145
Has Kids 80
No Kids 123
Basket Size
When shopping at Nutrition Smart, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 78
Express Lane (3-10 Items) 141
Fill Up (11-20 Items) 113
Pantry Stocking (21+ Items) 25
Day of Week
What day of the week are shoppers visiting Nutrition Smart?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 19%
Wednesday 12%
Thursday 14%
Friday 13%
Saturday 18%
Sunday 12%
Channel Affinity
What other retail channels do Nutrition Smart shoppers visit?
TOP CHANNELS AFFINITY
Health 8.6x
Pet 1.9x
Food 1.8x
Club 1.8x
Retailer Affinity
What other specific retailers do Nutrition Smart shoppers visit?
TOP RETAILERS AFFINITY
Joseph's Classic Market 74.8x
MD Oriental Market 70.1x
Navarro Discount Pharmacy 51.3x
Doris Italian American Market 43.3x