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Oregon Market
Numerator Retailer Snapshot
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98.7
Purchase Cycle (days)
10.8
Avg Basket Size (units)
$49.02
Avg Basket Size ($)
Demographics
Who is shopping at Oregon Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 243
25-34 248
35-44 120
45-54 44
55-64 5
Over 65 3
African American 0
Asian 575
Caucasian 40
Hispanic 15
Under $20k 204
$20k-40k 59
$40k-60k 64
$60k-80k 191
$80k-100k 15
$100k-125k 9
Over $125k 168
No College 83
College 86
Adv. Degree 168
Has Kids 106
No Kids 93
Basket Size
When shopping at Oregon Market, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 30
Express Lane (3-10 Items) 132
Fill Up (11-20 Items) 281
Pantry Stocking (21+ Items) 145
Day of Week
What day of the week are shoppers visiting Oregon Market?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 14%
Wednesday 9%
Thursday 16%
Friday 20%
Saturday 13%
Sunday 17%
Channel Affinity
What other retail channels do Oregon Market shoppers visit?
TOP CHANNELS AFFINITY
Liquor 2.8x
Food 2.4x
Drug 2.2x
Health 1.9x
Retailer Affinity
What other specific retailers do Oregon Market shoppers visit?
TOP RETAILERS AFFINITY
Palm Tree Gourmet 1549.9x
Bill's Food Center 590.5x
Oregon Dairy 517.0x
Musser's Markets 357.8x