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PCC Natural Market
Numerator Retailer Snapshot
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52.6
Purchase Cycle (days)
8.9
Avg Basket Size (units)
$38.48
Avg Basket Size ($)
Demographics
Who is shopping at PCC Natural Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 192
25-34 178
35-44 153
45-54 30
55-64 35
Over 65 49
African American 3
Asian 373
Caucasian 81
Hispanic 93
Under $20k 53
$20k-40k 126
$40k-60k 49
$60k-80k 37
$80k-100k 45
$100k-125k 54
Over $125k 312
No College 106
College 58
Adv. Degree 245
Has Kids 67
No Kids 138
Basket Size
When shopping at PCC Natural Market, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 53
Express Lane (3-10 Items) 131
Fill Up (11-20 Items) 166
Pantry Stocking (21+ Items) 158
Day of Week
What day of the week are shoppers visiting PCC Natural Market?
DAY OF WEEK SHARE OF TRIPS
Monday 11%
Tuesday 11%
Wednesday 12%
Thursday 15%
Friday 12%
Saturday 17%
Sunday 22%
Channel Affinity
What other retail channels do PCC Natural Market shoppers visit?
TOP CHANNELS AFFINITY
Food 2.7x
Pet 2.3x
Casual Dining 1.8x
Club 1.4x
Retailer Affinity
What other specific retailers do PCC Natural Market shoppers visit?
TOP RETAILERS AFFINITY
Metropolitan Market 348.3x
Bartell Drug 236.0x
Uwajimaya 230.3x
HarvesTime Foods 209.2x