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Pet Supplies Plus
Numerator Retailer Snapshot
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74.7
Purchase Cycle (days)
4.4
Avg Basket Size (units)
$35.14
Avg Basket Size ($)
Demographics
Who is shopping at Pet Supplies Plus and what are they like?
DEMOGRAPHIC INDEX
Under 24 73
25-34 97
35-44 89
45-54 115
55-64 102
Over 65 97
African American 36
Asian 21
Caucasian 121
Hispanic 44
Under $20k 63
$20k-40k 89
$40k-60k 103
$60k-80k 105
$80k-100k 131
$100k-125k 104
Over $125k 102
No College 85
College 105
Adv. Degree 98
Has Kids 79
No Kids 125
Basket Size
When shopping at Pet Supplies Plus, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 113
Express Lane (3-10 Items) 110
Fill Up (11-20 Items) 54
Pantry Stocking (21+ Items) 38
Day of Week
What day of the week are shoppers visiting Pet Supplies Plus?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 11%
Wednesday 12%
Thursday 12%
Friday 16%
Saturday 20%
Sunday 16%
Channel Affinity
What other retail channels do Pet Supplies Plus shoppers visit?
TOP CHANNELS AFFINITY
Pet 6.7x
Health 1.7x
Beauty 1.6x
Drug 1.6x
Retailer Affinity
What other specific retailers do Pet Supplies Plus shoppers visit?
TOP RETAILERS AFFINITY
Quinnesec Food Shop 14.1x
Island Deli 13.3x
Tenuta's Food Lane 11.5x
Schiels Family Market 11.1x