Publix
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
40.1
Purchase Cycle (days)
10.6
Avg Basket Size (units)
$39.15
Avg Basket Size ($)
Demographics
Who is shopping at Publix and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
65
|
25-34 |
80
|
35-44 |
95
|
45-54 |
109
|
55-64 |
110
|
Over 65 |
133
|
African American |
112
|
Asian |
34
|
Caucasian |
102
|
Hispanic |
134
|
Under $20k |
71
|
$20k-40k |
90
|
$40k-60k |
107
|
$60k-80k |
101
|
$80k-100k |
100
|
$100k-125k |
112
|
Over $125k |
113
|
No College |
81
|
College |
101
|
Adv. Degree |
118
|
Has Kids |
96
|
No Kids |
105
|
Basket Size
When shopping at Publix, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
49
|
Express Lane (3-10 Items) |
121
|
Fill Up (11-20 Items) |
184
|
Pantry Stocking (21+ Items) |
205
|
Day of Week
What day of the week are shoppers visiting Publix?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 13% |
Tuesday | 12% |
Wednesday | 13% |
Thursday | 12% |
Friday | 14% |
Saturday | 17% |
Sunday | 19% |
Channel Affinity
What other retail channels do Publix shoppers visit?
TOP CHANNELS | AFFINITY |
Health | 2.0x |
Food | 1.8x |
Pet | 1.5x |
Drug | 1.5x |
Retailer Affinity
What other specific retailers do Publix shoppers visit?
TOP RETAILERS | AFFINITY |
MD Oriental Market | 3.7x |
Thrifty Specialty Produce | 3.7x |
Original Brooklyn Water Bagel | 3.6x |
Broward | 3.6x |