Publix
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
40.1
Purchase Cycle (days)
10.6
Avg Basket Size (units)
$39.15
Avg Basket Size ($)
Demographics
Who is shopping at Publix and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
65
|
| 25-34 |
80
|
| 35-44 |
95
|
| 45-54 |
109
|
| 55-64 |
110
|
| Over 65 |
133
|
| African American |
112
|
| Asian |
34
|
| Caucasian |
102
|
| Hispanic |
134
|
| Under $20k |
71
|
| $20k-40k |
90
|
| $40k-60k |
107
|
| $60k-80k |
101
|
| $80k-100k |
100
|
| $100k-125k |
112
|
| Over $125k |
113
|
| No College |
81
|
| College |
101
|
| Adv. Degree |
118
|
| Has Kids |
96
|
| No Kids |
105
|
Basket Size
When shopping at Publix, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
49
|
| Express Lane (3-10 Items) |
121
|
| Fill Up (11-20 Items) |
184
|
| Pantry Stocking (21+ Items) |
205
|
Day of Week
What day of the week are shoppers visiting Publix?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 13% |
| Tuesday | 12% |
| Wednesday | 13% |
| Thursday | 12% |
| Friday | 14% |
| Saturday | 17% |
| Sunday | 19% |
Channel Affinity
What other retail channels do Publix shoppers visit?
| TOP CHANNELS | AFFINITY |
| Health | 2.0x |
| Food | 1.8x |
| Pet | 1.5x |
| Drug | 1.5x |
Retailer Affinity
What other specific retailers do Publix shoppers visit?
| TOP RETAILERS | AFFINITY |
| MD Oriental Market | 3.7x |
| Thrifty Specialty Produce | 3.7x |
| Original Brooklyn Water Bagel | 3.6x |
| Broward | 3.6x |