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Ralphs Market
Numerator Retailer Snapshot
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61.4
Purchase Cycle (days)
7.4
Avg Basket Size (units)
$25.12
Avg Basket Size ($)
Demographics
Who is shopping at Ralphs Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 2
25-34 123
35-44 159
45-54 57
55-64 78
Over 65 12
African American 81
Asian 6
Caucasian 124
Hispanic 22
Under $20k 95
$20k-40k 54
$40k-60k 35
$60k-80k 50
$80k-100k 10
$100k-125k 132
Over $125k 344
No College 14
College 144
Adv. Degree 35
Has Kids 64
No Kids 142
Basket Size
When shopping at Ralphs Market, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 62
Express Lane (3-10 Items) 152
Fill Up (11-20 Items) 137
Pantry Stocking (21+ Items) 46
Day of Week
What day of the week are shoppers visiting Ralphs Market?
DAY OF WEEK SHARE OF TRIPS
Monday 11%
Tuesday 12%
Wednesday 11%
Thursday 17%
Friday 15%
Saturday 19%
Sunday 16%
Channel Affinity
What other retail channels do Ralphs Market shoppers visit?
TOP CHANNELS AFFINITY
Dollar 2.4x
Mass 1.7x
Food 1.3x
Gas & Convenience 1.2x
Retailer Affinity
What other specific retailers do Ralphs Market shoppers visit?
TOP RETAILERS AFFINITY
LeBlanc's Food Stores 564.6x
Harvest Supermarket 297.5x
Oak Point Fresh Market 206.1x
Mathernes Supermarket 109.9x