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RiteAid
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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69.9
Purchase Cycle (days)
3.8
Avg Basket Size (units)
$19.54
Avg Basket Size ($)
Demographics
Who is shopping at RiteAid and what are they like?
DEMOGRAPHIC INDEX
Under 24 90
25-34 96
35-44 99
45-54 98
55-64 109
Over 65 107
African American 126
Asian 104
Caucasian 95
Hispanic 108
Under $20k 122
$20k-40k 106
$40k-60k 100
$60k-80k 96
$80k-100k 94
$100k-125k 96
Over $125k 89
No College 115
College 96
Adv. Degree 98
Has Kids 92
No Kids 110
Basket Size
When shopping at RiteAid, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 102
Express Lane (3-10 Items) 129
Fill Up (11-20 Items) 52
Pantry Stocking (21+ Items) 14
Day of Week
What day of the week are shoppers visiting RiteAid?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 14%
Wednesday 14%
Thursday 14%
Friday 16%
Saturday 15%
Sunday 13%
Channel Affinity
What other retail channels do RiteAid shoppers visit?
TOP CHANNELS AFFINITY
Drug 3.4x
Liquor 1.5x
Food 1.4x
Dollar 1.4x
Retailer Affinity
What other specific retailers do RiteAid shoppers visit?
TOP RETAILERS AFFINITY
PJP Marketplace 2.8x
DeCicco Family Markets 2.7x
Valentino Food Market 2.7x
Cherry Valley Marketplace 2.7x