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Russo's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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89.7
Purchase Cycle (days)
7.8
Avg Basket Size (units)
$27.52
Avg Basket Size ($)
Demographics
Who is shopping at Russo's and what are they like?
DEMOGRAPHIC INDEX
Under 24 28
25-34 135
35-44 128
45-54 87
55-64 56
Over 65 47
African American 47
Asian 325
Caucasian 78
Hispanic 127
Under $20k 25
$20k-40k 52
$40k-60k 80
$60k-80k 193
$80k-100k 43
$100k-125k 91
Over $125k 200
No College 91
College 80
Adv. Degree 181
Has Kids 105
No Kids 94
Basket Size
When shopping at Russo's, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 51
Express Lane (3-10 Items) 141
Fill Up (11-20 Items) 184
Pantry Stocking (21+ Items) 100
Day of Week
What day of the week are shoppers visiting Russo's?
DAY OF WEEK SHARE OF TRIPS
Monday 10%
Tuesday 10%
Wednesday 15%
Thursday 11%
Friday 14%
Saturday 27%
Sunday 14%
Channel Affinity
What other retail channels do Russo's shoppers visit?
TOP CHANNELS AFFINITY
Liquor 2.6x
Food 2.4x
Drug 2.2x
Club 1.8x
Retailer Affinity
What other specific retailers do Russo's shoppers visit?
TOP RETAILERS AFFINITY
Balestra's Food Store 182.2x
Russ's Market 151.7x
Dicks Market 129.8x
Ming's Supermarket 124.9x