Saigon Supermarket
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
62.0
Purchase Cycle (days)
14.8
Avg Basket Size (units)
$41.40
Avg Basket Size ($)
Demographics
Who is shopping at Saigon Supermarket and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
115
|
| 25-34 |
105
|
| 35-44 |
231
|
| 45-54 |
18
|
| 55-64 |
17
|
| Over 65 |
8
|
| African American |
58
|
| Asian |
1240
|
| Caucasian |
1
|
| Hispanic |
1
|
| Under $20k |
144
|
| $20k-40k |
189
|
| $40k-60k |
200
|
| $60k-80k |
21
|
| $80k-100k |
15
|
| $100k-125k |
37
|
| Over $125k |
32
|
| No College |
105
|
| College |
109
|
| Adv. Degree |
62
|
| Has Kids |
123
|
| No Kids |
74
|
Basket Size
When shopping at Saigon Supermarket, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
28
|
| Express Lane (3-10 Items) |
91
|
| Fill Up (11-20 Items) |
227
|
| Pantry Stocking (21+ Items) |
418
|
Day of Week
What day of the week are shoppers visiting Saigon Supermarket?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 7% |
| Tuesday | 7% |
| Wednesday | 6% |
| Thursday | 8% |
| Friday | 27% |
| Saturday | 19% |
| Sunday | 26% |
Channel Affinity
What other retail channels do Saigon Supermarket shoppers visit?
| TOP CHANNELS | AFFINITY |
| Club | 3.0x |
| Food | 2.5x |
| Casual Dining | 1.1x |
| Dollar | 0.9x |
Retailer Affinity
What other specific retailers do Saigon Supermarket shoppers visit?
| TOP RETAILERS | AFFINITY |
| My Thuan Supermarket | 567.9x |
| Saigon City Marketplace | 553.0x |
| Hoa Binh Supermarket | 492.2x |
| A Dong Supermarket | 404.9x |