Saigon Supermarket
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
62.0
Purchase Cycle (days)
14.8
Avg Basket Size (units)
$41.40
Avg Basket Size ($)
Demographics
Who is shopping at Saigon Supermarket and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
115
|
25-34 |
105
|
35-44 |
231
|
45-54 |
18
|
55-64 |
17
|
Over 65 |
8
|
African American |
58
|
Asian |
1240
|
Caucasian |
1
|
Hispanic |
1
|
Under $20k |
144
|
$20k-40k |
189
|
$40k-60k |
200
|
$60k-80k |
21
|
$80k-100k |
15
|
$100k-125k |
37
|
Over $125k |
32
|
No College |
105
|
College |
109
|
Adv. Degree |
62
|
Has Kids |
123
|
No Kids |
74
|
Basket Size
When shopping at Saigon Supermarket, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
28
|
Express Lane (3-10 Items) |
91
|
Fill Up (11-20 Items) |
227
|
Pantry Stocking (21+ Items) |
418
|
Day of Week
What day of the week are shoppers visiting Saigon Supermarket?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 7% |
Tuesday | 7% |
Wednesday | 6% |
Thursday | 8% |
Friday | 27% |
Saturday | 19% |
Sunday | 26% |
Channel Affinity
What other retail channels do Saigon Supermarket shoppers visit?
TOP CHANNELS | AFFINITY |
Club | 3.0x |
Food | 2.5x |
Casual Dining | 1.1x |
Dollar | 0.9x |
Retailer Affinity
What other specific retailers do Saigon Supermarket shoppers visit?
TOP RETAILERS | AFFINITY |
My Thuan Supermarket | 567.9x |
Saigon City Marketplace | 553.0x |
Hoa Binh Supermarket | 492.2x |
A Dong Supermarket | 404.9x |