Sam's Club
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
48.9
Purchase Cycle (days)
7.7
Avg Basket Size (units)
$85.07
Avg Basket Size ($)
Demographics
Who is shopping at Sam's Club and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
76
|
| 25-34 |
79
|
| 35-44 |
93
|
| 45-54 |
108
|
| 55-64 |
117
|
| Over 65 |
129
|
| African American |
98
|
| Asian |
92
|
| Caucasian |
101
|
| Hispanic |
101
|
| Under $20k |
83
|
| $20k-40k |
89
|
| $40k-60k |
101
|
| $60k-80k |
106
|
| $80k-100k |
110
|
| $100k-125k |
110
|
| Over $125k |
103
|
| No College |
100
|
| College |
99
|
| Adv. Degree |
104
|
| Has Kids |
100
|
| No Kids |
100
|
Basket Size
When shopping at Sam's Club, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
61
|
| Express Lane (3-10 Items) |
134
|
| Fill Up (11-20 Items) |
171
|
| Pantry Stocking (21+ Items) |
87
|
Day of Week
What day of the week are shoppers visiting Sam's Club?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 12% |
| Tuesday | 12% |
| Wednesday | 12% |
| Thursday | 13% |
| Friday | 16% |
| Saturday | 21% |
| Sunday | 14% |
Channel Affinity
What other retail channels do Sam's Club shoppers visit?
| TOP CHANNELS | AFFINITY |
| Club | 3.4x |
| Fast Food | 1.4x |
| Mass | 1.4x |
| Casual Dining | 1.3x |
Retailer Affinity
What other specific retailers do Sam's Club shoppers visit?
| TOP RETAILERS | AFFINITY |
| On Broadway Liquor | 2.3x |
| Island Deli | 2.3x |
| Plaza Loiza | 2.3x |
| Mr. Special | 2.3x |