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Sam's Club
Numerator Retailer Snapshot
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48.9
Purchase Cycle (days)
7.7
Avg Basket Size (units)
$85.07
Avg Basket Size ($)
Demographics
Who is shopping at Sam's Club and what are they like?
DEMOGRAPHIC INDEX
Under 24 76
25-34 79
35-44 93
45-54 108
55-64 117
Over 65 129
African American 98
Asian 92
Caucasian 101
Hispanic 101
Under $20k 83
$20k-40k 89
$40k-60k 101
$60k-80k 106
$80k-100k 110
$100k-125k 110
Over $125k 103
No College 100
College 99
Adv. Degree 104
Has Kids 100
No Kids 100
Basket Size
When shopping at Sam's Club, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 61
Express Lane (3-10 Items) 134
Fill Up (11-20 Items) 171
Pantry Stocking (21+ Items) 87
Day of Week
What day of the week are shoppers visiting Sam's Club?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 12%
Thursday 13%
Friday 16%
Saturday 21%
Sunday 14%
Channel Affinity
What other retail channels do Sam's Club shoppers visit?
TOP CHANNELS AFFINITY
Club 3.4x
Fast Food 1.4x
Mass 1.4x
Casual Dining 1.3x
Retailer Affinity
What other specific retailers do Sam's Club shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 2.3x
Island Deli 2.3x
Plaza Loiza 2.3x
Mr. Special 2.3x