Super Dollar Discount Foods
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
75.5
Purchase Cycle (days)
8.7
Avg Basket Size (units)
$24.60
Avg Basket Size ($)
Demographics
Who is shopping at Super Dollar Discount Foods and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
4
|
25-34 |
85
|
35-44 |
54
|
45-54 |
181
|
55-64 |
105
|
Over 65 |
31
|
African American |
325
|
Asian |
0
|
Caucasian |
103
|
Hispanic |
11
|
Under $20k |
394
|
$20k-40k |
110
|
$40k-60k |
86
|
$60k-80k |
81
|
$80k-100k |
27
|
$100k-125k |
36
|
Over $125k |
19
|
No College |
125
|
College |
97
|
Adv. Degree |
84
|
Has Kids |
118
|
No Kids |
80
|
Basket Size
When shopping at Super Dollar Discount Foods, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
61
|
Express Lane (3-10 Items) |
137
|
Fill Up (11-20 Items) |
146
|
Pantry Stocking (21+ Items) |
102
|
Day of Week
What day of the week are shoppers visiting Super Dollar Discount Foods?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 12% |
Tuesday | 13% |
Wednesday | 14% |
Thursday | 13% |
Friday | 17% |
Saturday | 19% |
Sunday | 14% |
Channel Affinity
What other retail channels do Super Dollar Discount Foods shoppers visit?
TOP CHANNELS | AFFINITY |
Dollar | 3.1x |
Mass | 1.6x |
Fast Food | 1.4x |
Gas & Convenience | 1.2x |
Retailer Affinity
What other specific retailers do Super Dollar Discount Foods shoppers visit?
TOP RETAILERS | AFFINITY |
Double Kwik | 109.1x |
Gateway Foodland | 100.2x |
Food Country Usa | 96.4x |
Son's Supermarket | 79.9x |