Super Dollar Discount Foods
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
75.5
Purchase Cycle (days)
8.7
Avg Basket Size (units)
$24.60
Avg Basket Size ($)
Demographics
Who is shopping at Super Dollar Discount Foods and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
4
|
| 25-34 |
85
|
| 35-44 |
54
|
| 45-54 |
181
|
| 55-64 |
105
|
| Over 65 |
31
|
| African American |
325
|
| Asian |
0
|
| Caucasian |
103
|
| Hispanic |
11
|
| Under $20k |
394
|
| $20k-40k |
110
|
| $40k-60k |
86
|
| $60k-80k |
81
|
| $80k-100k |
27
|
| $100k-125k |
36
|
| Over $125k |
19
|
| No College |
125
|
| College |
97
|
| Adv. Degree |
84
|
| Has Kids |
118
|
| No Kids |
80
|
Basket Size
When shopping at Super Dollar Discount Foods, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
61
|
| Express Lane (3-10 Items) |
137
|
| Fill Up (11-20 Items) |
146
|
| Pantry Stocking (21+ Items) |
102
|
Day of Week
What day of the week are shoppers visiting Super Dollar Discount Foods?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 12% |
| Tuesday | 13% |
| Wednesday | 14% |
| Thursday | 13% |
| Friday | 17% |
| Saturday | 19% |
| Sunday | 14% |
Channel Affinity
What other retail channels do Super Dollar Discount Foods shoppers visit?
| TOP CHANNELS | AFFINITY |
| Dollar | 3.1x |
| Mass | 1.6x |
| Fast Food | 1.4x |
| Gas & Convenience | 1.2x |
Retailer Affinity
What other specific retailers do Super Dollar Discount Foods shoppers visit?
| TOP RETAILERS | AFFINITY |
| Double Kwik | 109.1x |
| Gateway Foodland | 100.2x |
| Food Country Usa | 96.4x |
| Son's Supermarket | 79.9x |