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Supermarket Foods
Numerator Retailer Snapshot
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22.2
Purchase Cycle (days)
6.4
Avg Basket Size (units)
$21.81
Avg Basket Size ($)
Demographics
Who is shopping at Supermarket Foods and what are they like?
DEMOGRAPHIC INDEX
55-64 102
25-34 2
35-44 165
45-54 123
Caucasian 135
Hispanic 0
Under $20k 437
$20k-40k 88
$40k-60k 4
$60k-80k 98
$80k-100k 2
$100k-125k 123
Over $125k 56
No College 62
College 139
Adv. Degree 0
Has Kids 155
No Kids 37
Basket Size
When shopping at Supermarket Foods, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 64
Express Lane (3-10 Items) 158
Fill Up (11-20 Items) 103
Pantry Stocking (21+ Items) 47
Day of Week
What day of the week are shoppers visiting Supermarket Foods?
DAY OF WEEK SHARE OF TRIPS
Monday 15%
Tuesday 18%
Wednesday 17%
Thursday 13%
Friday 15%
Saturday 10%
Sunday 13%
Channel Affinity
What other retail channels do Supermarket Foods shoppers visit?
TOP CHANNELS AFFINITY
Food 2.6x
Liquor 1.8x
Beauty 1.4x
Mass 1.3x
Retailer Affinity
What other specific retailers do Supermarket Foods shoppers visit?
TOP RETAILERS AFFINITY
Millers Fresh Foods 5268.7x
Woods Supermarket 708.5x
Happy Harry's Bottle Shop 661.6x
Signal Food Store 537.4x