Trader Joe's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
73.7
Purchase Cycle (days)
12.0
Avg Basket Size (units)
$40.87
Avg Basket Size ($)
Demographics
Who is shopping at Trader Joe's and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
86
|
| 25-34 |
125
|
| 35-44 |
114
|
| 45-54 |
88
|
| 55-64 |
71
|
| Over 65 |
83
|
| African American |
62
|
| Asian |
226
|
| Caucasian |
90
|
| Hispanic |
89
|
| Under $20k |
63
|
| $20k-40k |
62
|
| $40k-60k |
82
|
| $60k-80k |
93
|
| $80k-100k |
105
|
| $100k-125k |
129
|
| Over $125k |
177
|
| No College |
41
|
| College |
97
|
| Adv. Degree |
174
|
| Has Kids |
97
|
| No Kids |
104
|
Basket Size
When shopping at Trader Joe's, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
29
|
| Express Lane (3-10 Items) |
127
|
| Fill Up (11-20 Items) |
248
|
| Pantry Stocking (21+ Items) |
214
|
Day of Week
What day of the week are shoppers visiting Trader Joe's?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 14% |
| Tuesday | 12% |
| Wednesday | 12% |
| Thursday | 12% |
| Friday | 14% |
| Saturday | 18% |
| Sunday | 18% |
Channel Affinity
What other retail channels do Trader Joe's shoppers visit?
| TOP CHANNELS | AFFINITY |
| Health | 2.4x |
| Club | 2.2x |
| Food | 2.1x |
| Pet | 1.7x |
Retailer Affinity
What other specific retailers do Trader Joe's shoppers visit?
| TOP RETAILERS | AFFINITY |
| On Broadway Liquor | 3.9x |
| New May Wah Super | 3.9x |
| Sun's Market | 3.9x |
| Palm Tree Gourmet | 3.9x |