Trader Joe's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
73.7
Purchase Cycle (days)
12.0
Avg Basket Size (units)
$40.87
Avg Basket Size ($)
Demographics
Who is shopping at Trader Joe's and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
86
|
25-34 |
125
|
35-44 |
114
|
45-54 |
88
|
55-64 |
71
|
Over 65 |
83
|
African American |
62
|
Asian |
226
|
Caucasian |
90
|
Hispanic |
89
|
Under $20k |
63
|
$20k-40k |
62
|
$40k-60k |
82
|
$60k-80k |
93
|
$80k-100k |
105
|
$100k-125k |
129
|
Over $125k |
177
|
No College |
41
|
College |
97
|
Adv. Degree |
174
|
Has Kids |
97
|
No Kids |
104
|
Basket Size
When shopping at Trader Joe's, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
29
|
Express Lane (3-10 Items) |
127
|
Fill Up (11-20 Items) |
248
|
Pantry Stocking (21+ Items) |
214
|
Day of Week
What day of the week are shoppers visiting Trader Joe's?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 14% |
Tuesday | 12% |
Wednesday | 12% |
Thursday | 12% |
Friday | 14% |
Saturday | 18% |
Sunday | 18% |
Channel Affinity
What other retail channels do Trader Joe's shoppers visit?
TOP CHANNELS | AFFINITY |
Health | 2.4x |
Club | 2.2x |
Food | 2.1x |
Pet | 1.7x |
Retailer Affinity
What other specific retailers do Trader Joe's shoppers visit?
TOP RETAILERS | AFFINITY |
On Broadway Liquor | 3.9x |
New May Wah Super | 3.9x |
Sun's Market | 3.9x |
Palm Tree Gourmet | 3.9x |