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Walmart
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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21.6
Purchase Cycle (days)
11.0
Avg Basket Size (units)
$50.95
Avg Basket Size ($)
Demographics
Who is shopping at Walmart and what are they like?
DEMOGRAPHIC INDEX
Under 24 105
25-34 99
35-44 97
45-54 103
55-64 104
Over 65 94
African American 112
Asian 53
Caucasian 105
Hispanic 91
Under $20k 117
$20k-40k 120
$40k-60k 108
$60k-80k 102
$80k-100k 94
$100k-125k 83
Over $125k 66
No College 122
College 100
Adv. Degree 78
Has Kids 103
No Kids 97
Basket Size
When shopping at Walmart, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 49
Express Lane (3-10 Items) 115
Fill Up (11-20 Items) 185
Pantry Stocking (21+ Items) 227
Day of Week
What day of the week are shoppers visiting Walmart?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 12%
Wednesday 12%
Thursday 13%
Friday 16%
Saturday 19%
Sunday 16%
Channel Affinity
What other retail channels do Walmart shoppers visit?
TOP CHANNELS AFFINITY
Mass 1.8x
Dollar 1.5x
Fast Food 1.3x
Gas & Convenience 1.3x
Retailer Affinity
What other specific retailers do Walmart shoppers visit?
TOP RETAILERS AFFINITY
Russo's 1.9x
Mothers Nutritional Center 1.8x
MD Oriental Market 1.8x
KJ's Market 1.8x