Whole Foods
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
75.6
Purchase Cycle (days)
8.0
Avg Basket Size (units)
$42.85
Avg Basket Size ($)
Demographics
Who is shopping at Whole Foods and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
95
|
25-34 |
137
|
35-44 |
125
|
45-54 |
79
|
55-64 |
62
|
Over 65 |
57
|
African American |
96
|
Asian |
182
|
Caucasian |
91
|
Hispanic |
92
|
Under $20k |
75
|
$20k-40k |
67
|
$40k-60k |
79
|
$60k-80k |
84
|
$80k-100k |
91
|
$100k-125k |
105
|
Over $125k |
206
|
No College |
50
|
College |
94
|
Adv. Degree |
176
|
Has Kids |
93
|
No Kids |
108
|
Basket Size
When shopping at Whole Foods, how many items are purchased per visit?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
64
|
Express Lane (3-10 Items) |
134
|
Fill Up (11-20 Items) |
146
|
Pantry Stocking (21+ Items) |
106
|
Day of Week
What day of the week are shoppers visiting Whole Foods?
DAY OF WEEK | SHARE OF TRIPS |
Monday | 13% |
Tuesday | 12% |
Wednesday | 12% |
Thursday | 12% |
Friday | 14% |
Saturday | 19% |
Sunday | 19% |
Channel Affinity
What other retail channels do Whole Foods shoppers visit?
TOP CHANNELS | AFFINITY |
Health | 2.9x |
Food | 2.1x |
Liquor | 1.8x |
Pet | 1.7x |
Retailer Affinity
What other specific retailers do Whole Foods shoppers visit?
TOP RETAILERS | AFFINITY |
Berkeley Bowl | 3.8x |
G Mart Supermarket | 3.8x |
Irving Seafood Market | 3.8x |
Ming's Supermarket | 3.8x |