Whole Foods
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
75.6
Purchase Cycle (days)
8.0
Avg Basket Size (units)
$42.85
Avg Basket Size ($)
Demographics
Who is shopping at Whole Foods and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
95
|
| 25-34 |
137
|
| 35-44 |
125
|
| 45-54 |
79
|
| 55-64 |
62
|
| Over 65 |
57
|
| African American |
96
|
| Asian |
182
|
| Caucasian |
91
|
| Hispanic |
92
|
| Under $20k |
75
|
| $20k-40k |
67
|
| $40k-60k |
79
|
| $60k-80k |
84
|
| $80k-100k |
91
|
| $100k-125k |
105
|
| Over $125k |
206
|
| No College |
50
|
| College |
94
|
| Adv. Degree |
176
|
| Has Kids |
93
|
| No Kids |
108
|
Basket Size
When shopping at Whole Foods, how many items are purchased per visit?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
64
|
| Express Lane (3-10 Items) |
134
|
| Fill Up (11-20 Items) |
146
|
| Pantry Stocking (21+ Items) |
106
|
Day of Week
What day of the week are shoppers visiting Whole Foods?
| DAY OF WEEK | SHARE OF TRIPS |
| Monday | 13% |
| Tuesday | 12% |
| Wednesday | 12% |
| Thursday | 12% |
| Friday | 14% |
| Saturday | 19% |
| Sunday | 19% |
Channel Affinity
What other retail channels do Whole Foods shoppers visit?
| TOP CHANNELS | AFFINITY |
| Health | 2.9x |
| Food | 2.1x |
| Liquor | 1.8x |
| Pet | 1.7x |
Retailer Affinity
What other specific retailers do Whole Foods shoppers visit?
| TOP RETAILERS | AFFINITY |
| Berkeley Bowl | 3.8x |
| G Mart Supermarket | 3.8x |
| Irving Seafood Market | 3.8x |
| Ming's Supermarket | 3.8x |